How are the product offerings of your business structured? Is the way you put them together part of your overall business strategy, or are they just randomly configured and offered to your clients? Are they assembled in a manner that makes it easy for your sales people to modularize them and them bundle and unbundle them as necessary to meet your customer’s needs?
Vincent van Gogh said, “Great things are not done by impulse, but by a series of small things brought together.”
This is the way successful businesses operate. Consider the following three statements:
- Most successful businesses combine multiple forms of value to offer value in multiple ways.
- Usually, these offers are handled separately, and the customer can choose which one to take advantage of.
- By making offers modular, the business can create and improve offers in isolation, and later mix them as necessary.
Optimum Performance Technologies is a good illustration of these concepts. Optechs was originally founded as a business consulting practice (Module #1). Our original focus was on manufacturing businesses, but we broadened our base to include a wide variety of industries, thereby creating a modular offering that is attractive to a number of business sectors.
As we built our consulting practice, we noticed that a large number of issues that our clients faced surrounded their ability to deal with the selection, development, and training of their employees and associates. As we helped them find solutions to these challenges, a new module of our business naturally developed – Business and Personal Coaching (Module #2). This area allows us to work with any business, a group within a business, or with individuals, inside and outside of companies, to help them reach new levels of performance in both business and life, and to live far more productive and fulfilling lives.
As we continued, over the years, to gain more experience, knowledge, and successes in our endeavors, a third focal point of our business emerged – Training and Speaking (Module #3). Through this venue, we are able to share our knowledge with larger audiences and create greater autonomy for our clients.
Each of the three modules we have created stands completely by itself, yet they are easily combined in a variety of ways to create effective, custom solutions to meet the needs of our clients.
Do your business offerings create the same advantages for your company? Do you have multiple products and/or services that are distinct yet easily combined to meet the specific and ever changing needs of your customers? Are you constantly on the lookout for ways to define and add new “Modules” to your portfolio that will expand your influence, sales, and profitability in the markets you serve?
At Optechs, we stand ready to help you “Modularize” your business. Give us a call or e-mail us to schedule a free consultation.