Bob Burg discusses the Five Laws of Stratospheric Success
On today’s show, author and speaker Bob Burg joined me to discuss the five laws of stratospheric success as outlined in the book The Go-Giver which he co-authored with John David Mann. You can download these laws at http://thegogiverway.com/downloads/The-5-Laws.pdf.
Here are my show notes:
- Introduction to The Go Giver
- Can a subtle shift in focus really make that big a difference in your business and your income? The answer is a resounding YES! And you’re going to learn all about that this morning.
- Bob Burg introduction (Bob Bio)
- The title, the go-giver, seems to contradict conventional wisdom. Is that intentional? Can you talk about the basic premise of the book?
- Isn’t this just really saying that nice guys finish first? And while it sounds wonderful, as Joe says to Pindar in the book, isn’t it a bit naive?
- In the book, Joe is described as a go getter. I always thought that being a go getter was a great thing. Are you saying that it’s bad?
- The 5 Stratospheric Laws of Success
- Law #1: The Law of Value
- Law #2: The Law of Compensation
- Law #3: The Law of Influence
- Law #4: The Law of Authenticity
- Law #5: The Law of Receptivity
- In your teachings, you really break some major paradigms about sales. What are some of them?
- Companies spend lots of time and money to train sales people all kinds of prospecting and closing techniques. Would you say that you are downplaying these efforts?
- Do people ever confuse what being a Go-Giver really means?
- Tell us about your latest book, Adversaries into Allies: Win People Over Without Manipulation or Coercion. And tell our audience how they can connect with you and learn more about the other excellent books you’ve written.
Here are a few other take-aways from today’s conversation
- The Go-Giver is a parable and the premise is shifting one’s focus from getting to giving, consistently providing value to others
- You can have the greatest thought, without action nothing will happen
- The opposite of Go-Giver is not Go-Getter, it’s Go-Taker
- Your true worth is giving more value than you take in payment
- Promise a lot and deliver more
- Focus on giving and allow receiving, but don’t be attached to receiving
- Your income is determined by how many people you serve and how well you serve them
Listen on iTunes by clicking the iTunes logo or listen by clicking on the Soundcloud player below.
About Bob Burg
Bob shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it’s his business parable, The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers.
Connect with Bob
Connect with Bob at http://burg.com or via social media:
I don’t know about you, but I love watching birds. When the weather gets warm, I love to sit on my patio early in the morning drinking a robust cup of coffee and watch the birds go about their daily labors.
Birds like robins and sparrows fly. They flit to and fro gathering food and taking care of their families. But – on occasion – I gaze into the sky and see an eagle or a hawk soaring high above the ground. When you look at an eagle, it is not flying; it is soaring! Yes, eagles initially have to fly, but they know how to find the thermal updrafts – and they are adept at tapping into the power of these thermals and using them to soar over the earth.
What is the application for us?
The difference between flying and soaring is relying on a source of power beyond ourselves.
When we are soaring, we put ourselves high above the problems of life and we begin seeing the challenges we face from an entirely different perspective. Soaring leads to understanding – understanding leads to patience and contentment – and patience and contentment lead to a clear vision of what we need to do.
If you are trying to fly by your own strength – STOP! Stop flying and start soaring by getting beyond yourself and giving yourself in service to others. When you do, the best of life will be yours!
©2015 by Gary L. Smith and Optimum Performance Technologies, LLC (www.optechs.com). All rights reserved.
I recently put the following post on a LinkedIn group:
Unless you encounter some grit in life, you will never become a pearl. Grit irritates and aggravates. It pokes sharply at our souls until we coat it and surround it with caring — expressed in service to others. What are you willing to do to change your irritating grit into a beautiful pearl?
In my line of work, I encounter many people who try to avoid the “grit” in life. They will do almost anything to avoid difficult circumstances. It’s almost like they feel that, after years of paying the price for success, life owes them a break.
When we feel this way – and we all do at times if we’re really honest with ourselves and others – we are missing a very key point:
We don’t pay the price for success. We enjoy the benefits of success. We ultimately only pay the price for failure.
Becoming successful is an investment – one that pays amazing rewards if we learn to successfully and cheerfully embrace and deal with the “grit” that life gives us.
Here are three keys to effectively responding to the “grit” in your life:
- Maintain Your Focus. Stay focused on your mission and your goals. Realize that the challenges we face, in life and in business, are just speed bumps we need to get over on the pathway to achieving our dreams. Keep moving forward and doing what you know is right.
- Don’t Make Mountains Out of Mole Hills. The little speed bumps we encounter can often feel like mountains, especially when they hit us late in the day when we are weary and are already drained from the day’s activities. When this happens, take time to refresh yourself. If the problem will wait, attack it the next morning when you are fresh, full of energy, and can deal with it in the right context. If it won’t wait, at least take a break, reframe your thoughts, and remind yourself that it’s not as big a deal as it first seemed.
- When you drive through a parking lot, you can see the speed bumps ahead. Life often affords us the same opportunities if we will keep an eye on the road ahead. Learn to ask yourself quality questions regarding your personal and business situations. Anticipating often affords us the opportunity to avoid some of the grit in life – or at least it gives us time to prepare to deal with it.
Don’t shun the grit that enters your life. Use it as a powerful tool to change and become better at your craft. You’ll be glad you did.
©2014 by Gary L. Smith and Optimum Performance Technologies, LLC (www.optechs.com). All rights reserved.
Let’s face it – if we are all completely honest with ourselves, 95% of us would have to admit that, as business owners, we spend far more time in reaction mode and than we do proactively going for things.
Strategies For Achieving Your Goals
Years ago, I created a system that allows me to make steady progress toward the achievement of my goals. My secret? Planning my week in advance. Every Sunday, I spend at least 1-2 hours looking at the week ahead and developing a plan for what I am going to do and where I am going to invest my time.
I highly recommend the following 3-step process for making the most effective and efficient use of your work time.
- Get clear on your top goals and priorities for the week. Remember, successful people know what they want from life and they laser focus on their top goals.
- Address each goal as a project. Plan the project details and timeline (what are the next steps, when do they need to be completed, how long will they take, and how much time are you allocating to them this week).
- Block time in your calendar to work on your goals and top priorities. The time you put into your calendar is a non-negotiable appointment with yourself. You need to spend time each week focusing on your highest priorities.
Importance Of Doing The Simple Things
Many people claim that they don’t have the time to do these simple things – and that’s why they will never see their dreams come true. Listen to me when I tell you that: Success involves doing the simple things consistently and extraordinarily well!
You must know what you want, you must have a detailed plan for achieving it, and you must faithfully work your plan. That is the only way to achieve your goals.
Give us a call at 203.599.1467 or email us at firstname.lastname@example.org. We can help you make your dreams a reality!
©2014 by Gary L. Smith and Optimum Performance Technologies, LLC (optechs.com). All rights reserved.
The country music band Alabama has a song about the pace of life that says: “I’m in a hurry to get things done. Oh, I rush and I rush until life’s no fun. All I really gotta do is live and die. But I’m in a hurry and I don’t know why.”
Finding Time To Start Living
Are there times when life feels like a blur as it races by? As productivity expert David Allen asks, “Are there days when you feel like you’re half a beat behind?” Are you constantly trying to “keep up with the Jones’” as you run to win the race of life?
Why? Why are we always running a thousand miles an hour with our hair on fire? Why can’t we ever seem to catch up? Why does life seem so complicated and difficult?
A Few Steps To Start Living Differently
Have you tried, somewhat unsuccessfully to answer these questions? If so, then here are 5 ways to stop hurrying and start living.
- Discover your focus. Have you ever noticed how relaxed and happy really successful people are? Ever wondered why? The answer is simple: they are focused on their highest priorities and they’ve used this focus to filter out and discard the unimportant and irrelevant things in life.
- Balance your life. Truly successful people have an amazing sense of balance in their lives. They allocate time among all of their priorities – work, marriage, family, church, community – and that balance gives them a great sense of inner peace.
- Get organized. How much time do you waste every day due to lack of organization? You need to make a phone call but can’t find the number. You can’t remember where you left the file you need for a meeting that starts in fifteen minutes. Having a dynamic system that captures, processes, and puts everything in your life at your finger tips just when you need it is a crucial part of achieving unusual success.
- Set priorities. Prioritize your activities for each day. Doing so keeps you focused on your highest priorities and gives you a roadmap for the day.
- Relax. Take time to relax and reflect every day. Spending time in daily reflection helps you learn about yourself and your world. It gives you the opportunity to make appropriate changes in response (not reaction) to what’s going on in your life. Reflecting on today and planning tomorrow before you go to bed at night also clears your mind and gives you better rest.
If you are hurrying and not living, give us a call at 203.599.1467, or email us at email@example.com. We have some great programs to help you get you life on track so that you can start living again!
©2014 by Gary L. Smith and Optimum Performance Technologies, LLC (optechs.com). All rights reserved.