You work hard in your vegetable garden and harvest an abundance of fresh produce. You fill a bag full of tomatoes, beans, cucumbers, and squash and knock on your neighbor’s door to share the bounty of your harvest. As you hand her the gift from your garden, she asks if she can pay you something. You decline, but you also understand why she’s asking. If it’s not Christmas, a birthday, or an anniversary, people are uncomfortable with the idea of receiving a gift.
We have a human tendency to want to work for everything we get. That is sometimes accompanied by the feeling that what we don’t earn is sometimes undeserved, and that feeling keeps us from both giving and receiving in a way that blesses others.
Importance Of Giving And Receiving
Life is about graciously giving and receiving in all areas of our lives. We must all bless in order to both be a blessing, and receive blessings, in life. But when it comes to our businesses, what are the practical expressions of blessing others? Consider these as examples:
- Under-promise and over-deliver. Learn to employ the motto, “Always deliver more than you promise.”
- Add valuable content to social media. Follow the 80/20 rule. All of your social media content should follow the rule – 80% value added and 20% asking for business.
- Don’t nitpick the pennies. If you charge hourly fees, as I often do, be more concerned about doing what is right than getting paid for every minute you spend with your clients. Trust me – they know when you do, they appreciate it, and they will bless you with more business because of it.
- Be employee-centric. Developing a profitable business requires a customer-centric approach – and developing a customer-centric business requires an employee-centric approach. Don’t expect your employees to care about and for your customers until they know you care about them.
- Be customer-centric. Focus your business on blessing and delighting your customers. Always remember – people do business with those whom they know, like, and trust. Be known, be likeable, and be trustworthy.
How many more ideas can you and your team come up with?